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Can Jabong’s Fresh Approach Make Inkfruit Pale?

If you are an online shopper, you are sure to have seen many promises made by online stores to establish a broad client base. Online stores are never short of products and promises. However, when it matters, only few keep up their promises and make us smile with their products. Every new online store that shows up is viewed with interest as well as with suspicion by the prospective buyer and the buyer’s fears are not misplaced. Being an online buyer, you are sure to have had your share of happiness and rage over the way you were treated by online stores. Hence, when a new store makes its way into the online world, the feelings are mixed. One such new store that created interest in the minds of the online buyers in the year 2012 is Jabong. Many a head turned and many clicks were made on this online store in its initial year. The freshness that was appealing to the customers might have sent a warning signal to many and let us see if Inkfruit would pale in comparison.

One-Liner On Jabong And Inkfruit

Jabong entered online with 50000 products in the year 2012. Its collections include apparels, jewellery, furniture, footwear, kitchen appliances and home décor.

Inkfruit made its online presence in 2007. The online platform where artists meet prospective buyers has plenty of products including apparels, footwear and accessories. It is known for its creativity in its products, which were designed by the best artists across the world.

How Does Jabong Compare With Inkfruit In Product Range?

Jabong provides excellent range of collections and Inkfruit is quite far behind in product range. Considering the years in the field, Inkfruit could have done much better. One of Jabong’s strength is its wide product range and hence, it could be said that Jabong has proved its power in product range.

Who Leads In Quality?

Both do exceptionally well in quality. Jabong offers branded products and hence you need not doubt about the quality of its products. Inkfruit provides the best efforts of artists across the world and hence you could trust the online store for unique designs and quality products.

Who Gets Underrated In Rates?

None. Both Jabong and Inkfruit offer great products for a very reasonable price. People are attracted to online stores for their offers of discount on various products. Online stores offer products for a price that you cannot get in the local store. Jabong and Inkfruit maintain the essence of online stores by offering products for discounted price. Jabong offers coupons to its customers at a regular basis so that shopping from their portal is always fun. At the same time, Inkfruit too offers great discounts and offers. The latest information on various deals and hot bargains offered by Indian online stores can be found at www.couponlava.com.

Who Answers Better?

Jabong does better in customer service. While Inkfruit displays a pathetic performance in spite of being a senior, Jabong’s performance is highly commendable. Reviews favor buying from Jabong though there are occasional slips in its performance. The overall record seems to favor Jabong more than Inkfruit, which has been subject to various complaints from buyers.


Being a fresh face in the online business, Jabong has performed well beyond its age. It is not just its impressive collection of products that sets the online store apart from Inkfruit. It is its quality of service that makes it superior. Jabong has flushed in fresh blood in to online business by launching end of the season offer where products were offered for heavy discounts. This was a massive hit and its marketing technique has made it the most visited site in its first year online. If it maintains its initial freshness while maintaining the support of its customers, it is sure to remain in the lime light for long.

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